
Level Up Your Editing Website
A professional website serves as the hub of your marketing efforts, funneling contacts from social media, networking events, or blog traffic to a comprehensive source of information about you and your business. Join freelance editor Kellie M. Hultgren, who recently relaunched her website, and freelance editor and website designer Lynn Varon to discuss planning for a successful website (re)launch.
We’ll cover:
- how a website fits into your business plan
- conveying your services and their value to potential website visitors
- prioritizing content and features that work for you
- working effectively with professional designers
- best DIY practices
A clear plan makes a website build less daunting and saves time and money, whether you’re starting fresh or updating an existing website, doing it yourself or hiring a pro.
How to Attend This Event
MEMBERS: All PEN members will receive the access link for this meeting ahead of the event date—no registration required. However, registering does help us know how many attendees to expect.
NONMEMBERS: Registration is required to attend this meeting and closes two hours before the start of the event. Nonmembers may attend up to two free Professional Editors Network meetings before becoming a member, but access to recordings of our meetings is an exclusive benefit of PEN membership.
When you register, you will receive an immediate confirmation email indicating when you will receive the meeting link. If you registered but cannot find your confirmation email, or if you have any questions about this event, contact events@pensite.org.
Speakers
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Kellie M. Hultgren
Kellie M. Hultgren, owner of KMH Editing, is a freelance developmental and copyeditor, author coach, and longtime avoider of website updates. In relaunching her website, KMHediting.com, with the help of an expert designer, she gained unexpected insights on and fresh inspiration for her business.
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Lynn Varon
Lynn Varon is a professional copyeditor, proofreader, and book coach with a passion for mystery fiction. She enjoys collaborating with writers to polish their words and expand their online presence. A self-taught website designer, she built her own websites, Varon.com and WriterWeb.net, and several other sites for writers and editors.